Who is Diagonal Alternatives?

Diagonal Alternatives (DA) stands for alternative care choices; we believe everybody has the right to make decisions about their own future.

Our team of specialist support workers not only deliver the highest quality of care, but they help people to make informed decisions about their life as they are faced with the challenges that arise with illnesses, injury, and disability.

Based in Newcastle, the Diagonal Alternatives team care for clients in Northumberland, Newcastle, Gateshead, North Tyneside, and South Tyneside. We are an active member of regional groups for Dementia and Autism.


Our Story

Diagonal Alternatives was set up by Bob Nelson Senior Partner due to his passion for high quality care. Having been a nurse and academic with over 45 years of care experience, working in and outside of hospitals, residential and nursing care homes. He has trained a multitude of support workers in all nature of care needs, specifically care for Dementia as Bob holds a MSc Dementia Studies from Stirling University.

Bob saw the need for care service that nurtures people at home, as opposed to hospital being the first resort. Since 2010, we have developed a team of 20+, creating a culture that cares for each other as we care for our clients – with respect and consideration.

Maria Hall our Registered Manager, is responsible for the general operations of the company, bringing with her a wealth of experience in the personal care sector, specifically in caring for those with Autism.

DA Care Companions

Diagonal Alternatives support workers are called Care Companions as their approach to care considers the modesty, safety, and independence of our clients, whilst building a strong trusting relationship. Our Care Companions and company managers understand the discomfort and intrusion often felt by clients, many having cared for family members before entering the profession. Therefore have a personal understanding of how people often feel, when unfamiliar faces come into one’s home. Our Care Companions care for our clients with the upmost dignity, respect and privacy – wearing no uniforms – providing a range of information and signposting to additional services and assistive technologies that will assist clients to feel more in control.

We have a diverse range of clients, and in order to support their needs, we have a number of Care Companions fluent in Punjabi and Urdu.


Artwork by Pen Mendonca –  www.penmendonca.com




See our official CQC report for 2018

Health Watch Newcastle Feedback Centre


Diagonal Alternatives 2017. Website designed by Espino Creative. Co No: OC359349.